Business Signs on Specific & Supplemental Information Panels (LOGO)

What is a LOGO sign?

Logo signs are the blue panels located near interchanges and intersections that display the brand, symbol, trademark or name of the business. The signs are used to direct travelers to businesses that provide services to motorists including gas, food, lodging, camping and attractions.

Who is eligible to put their business logo on a LOGO sign?

Refer to Administrative Rules Chapter 70:04:02.

What must I do to get my business logo on a LOGO sign and what is the cost?

  • Applications for logo sign permits can be obtained here or from the South Dakota Department of Transportation region office in your area.
  • All applications must be accompanied with $50 for each business sign requested.
  • In addition to the $50 application fee, an annual rental fee of $155 per business sign is required.

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